Here are 5 tried-and-tested lifehacks for founders and marketers to get the word going with no expenses involved:
We are living in the sharing & DIY economy. How many of these tactics are you using?
1. Sign up to be a ‘source’ free of charge on Help a Reporter Out (HARO) – to get a chance to pitch to US journalists writing on your areas.
2. Connect with prospects, influencers, and journalists in your beat regularly on Social Media.
3. Create awesome content and infographics on well-researched topics at the sweet spot of your solution and prospect-interest and post regularly on LinkedIn Pulse/Medium/ Twitter/Quora.
4. Experiment with video content. Do you know that you can make professional quality video ‘informercials’ and ads free using Lumen5 & Rocketium?
5. Do zero cost events and classes by tying up smartly with co-working spaces and event organisers who are always looking for good speakers. Promote your event zero cost on LinkedIn.
At LeadStrategus we have battle-tested each of these tactics. If you get stuck anywhere, do give us a holler!