Tag: CMO

5 lifehacks for Founders and Marketers to generate buzz and PR with Zero budget

Here are 5 tried-and-tested lifehacks for founders and marketers to get the word going with no expenses involved: We are living in the sharing & DIY economy. How many of these tactics are you using? 1. Sign up to be a ‘source’ free of charge on Help a Reporter Out (HARO) – to get a…
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Some Worring Trends for CMOs

Here are some worrisome trends from CMO priorities in a Marketing dashboard from a Gartner survey – Gartner surveyed CMOs across 600+ companies and asked them ‘the most important metrics on their marketing dashboard’. First the good news:Share of wallet is # 2, competitive benchmarks got high ranks. Here is whatโ€™s worrying:1. Priority being awareness;…
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How do you deal with decreasing number of leads for Sales today?

What is the middle ground of the intense discussions between CMOs and VPs of Sales on the number of leads that Marketing should give Sales? Face it – decreasing number of well qualified leads is a prevailing trend across countries, companies and industries. You will have less leads today than you had 3 years back…
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