Category: Cmo

Some Worring Trends for CMOs

Here are some worrisome trends from CMO priorities in a Marketing dashboard from a Gartner survey – Gartner surveyed CMOs across 600+ companies and asked them ‘the most important metrics on their marketing dashboard’. First the good news:Share of wallet is # 2, competitive benchmarks got high ranks. Here is what’s worrying:1. Priority being awareness;…
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