Welcome to the first day of the financial year! For may Indian companies & companies across other countries in the world, the financial new year begins on 1st April 2018. For a salesperson it means recovering from the hard-driving ‘close at all cost’ stressful days of the last few weeks. Sales planning is key. Here’s…
Time to obliterate the artificial differences between Sales & Marketing? They are the Korean ‘yin & yang’ – whose forms may be different – but the objective is the same. Both the functions are about thinking & executing on bringing profits & revenues for the company. ‘ Smarketing‘ is a way to integrate sales & marketing…
Yesterday as I was purchasing groceries from a vending machine, old thoughts of the dot-com bust came flooding back. As one of the earliest e-commerce analysts in the world – working for Gartner, I have been observing this sector since 2000. I am bearish of the sector as I come from ‘show-me the positive cash-flow…
Dr. Aniruddha Malpani asked about the efficacy of Social Media Marketing in a post. I posted the answer there – but am putting that here for wider circulation: I was skeptic about Social Media Marketing before I made it work. Its OK to begin with doubt so that you can end with confidence! Its a…
A shout-out to all my friends doing Sales Enablement. Enabling Sales is one of the most difficult jobs in the whole wide world. You have to be a friend, advisor, supplicant, policeman, judge & enforcer – to many all at the same time. You run the risk of being the fall guy if they fail…