One of the biggest challenges in many Delivery leaders transitioning into CEO /Startup founder roles is that they often believe that sales is someone else’s job. They ‘intellectually’ understand the importance of Sales & Marketing; but invariably avoid the hurly burly of lead generation/ cold calling. The biggest reason for CEO turnover /startups going belly…
Read more
The biggest challenge thatSAAS software creators face – after getting customer need(s) right & selling – is design. Beyond the Minimum Viable Product (MVP) – what features does one keep & leave out to make a ‘whole product ‘ appeal to a large number of users. The answer? Create a product like a Russian matryosha…
Read more
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
