How you can be a sales partner and sell a solution to your CXO network?This is the most common ask from many CEOs of Tech SAAS/Service/Product companies. Many people who offer Sales as a Service and Outsourced Sales Services know that business isn’t exactly booming for them.There is a reason for the disparity between demand…
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One big learning we get when talking with international peers is – we see the world of B2B marketing converging worldwide. Ruth Stevens talk about US B2B marketing trends: 1. marketing priority by far – increasing sales leads-CHECK 2. Millenials enter the buying group & influencing buying-CHECK 3. Number of decision makers increasing – CHECK…
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3 key takeaways on how Indian CEOs look at Social Selling from my workshop “CEOs: Get Social” 1. CEOs need to address many stakeholders beyond the customer(s); employees, media, extended community, potential employees, peers & competition – & want to do that through Social Media. 2. A CEO can’t just afford to be a Superstar…
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If you are in Market Research, you might envy the creative storytelling of Advertisers If you are in Advertising, you might envy the power of the Brand Managers If you are in Branding, you might envy the freedom your Sales colleagues have If you are in Sales, you might envy the power the CEO has…
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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
