The legendary ad-man, David Ogilvy, went through a laborious 12 step process for his masterpieces. Here they are: 1) Never write content at a place with too many interruptions.2) Study the precedents & view all the past ads/content.3) Keep searching & researching for ‘motivational’ content.4) Pen down the problem & purpose of the campaign. Don’t…
Read more
Is your marketing budget disappearing in events/webinars that generate ‘senior’ CXO meetings that never close? The best way for a B2B CMO to keep her stakeholders – the CEO/VP-Sales happy is by doing events (& webinars) where they get to pump the flesh of prospect CXOs. Today’s version of the event is the webinar. Typically,…
Read more
The elegantly suited, smart-talking, Caucasoid American CEOs giving perfect speeches seem to be so lucky & privileged. Isn’t it? However, nothing is further from the truth. People often tend to ignore their struggles. The true story of Howard Schultz, his stories & his journey to success: 1) He was born in 1 bedroom public housing…
Read more
It was 1983, Guy travelled across the US with two Macs. His learnings from his evangelism captured in his book #WiseGuyLessons: “๐ ๐ง๐ช๐จ๐ถ๐ณ๐ฆ๐ฅ ๐ฐ๐ถ๐ต ๐ต๐ฉ๐ข๐ต ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ฆ๐ณ๐ด ๐ญ๐ช๐ฌ๐ฆ๐ฅ ๐ฆ๐น๐ฑ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐๐ ๐ถ๐ด๐ข๐จ๐ฆ, ๐ค๐ฐ๐ฅ๐ฆ๐ณ๐ด ๐ญ๐ช๐ฌ๐ฆ๐ฅ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐ค๐ฉ ๐ต๐ฆ๐ค๐ฉ, & ๐ฒ๐ถ๐ข๐ฏ๐ต๐ด-๐ต๐บ๐ฑ๐ฆ๐ด ๐ธ๐ข๐ฏ๐ต๐ฆ๐ฅ ๐ต๐ฐ ๐ข๐ท๐ฐ๐ช๐ฅ ๐ฐ๐ท๐ฆ๐ณ๐ฅ๐ฆ๐ฑ๐ฆ๐ฏ๐ฅ๐ฆ๐ฏ๐ค๐ฆ ๐ฐ๐ฏ ๐๐๐. 1 ๐ฐ๐ง ๐ต๐ฉ๐ฆ๐ด๐ฆ 3 ๐ด๐ต๐ฐ๐ณ๐ช๐ฆ๐ด ๐ถ๐ด๐ถ๐ข๐ญ๐ญ๐บ ๐ณ๐ฆ๐ด๐ฐ๐ฏ๐ข๐ต๐ฆ๐ฅ ๐ฎ๐ถ๐ค๐ฉ ๐ฎ๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ฏ ๐ต๐ฉ๐ฆ ๐ฐ๐ต๐ฉ๐ฆ๐ณ…
Read more
Introverts are described as quiet & reserved, who are scared or don’t want to speak with strangers. So, how can an introvert, eager to make a mark in the world, work on their introversion, go out, impress & seek approval? Getting into a networking group, forcibly pumping hands- the nine yards really doesn’t work. Dale…
Read more
