In 1975 executives at Hindustan Unilever Limited & Pond’s were closely following a newly launched local talc brand making a serious dent in their market share in the Kolkata market. The founders were two passionate Marwaris who had zero naya paisa (funds) to spend on advertising. But their packaging was lovely. It was an ivory…
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Strategic & tactical content must be made available where it is needed the most – in lockstep with your GTM & sales stage. What better than seeing all sales & marketing assets properly sequenced, mutually exclusive & collectively exhaustive – helping the big cause?This is why making the must-have content available to the right folks…
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5 lessons from Microsoft go-to-market sales transformation that no sales leader can afford to miss: 1. Retraining & Hiring Cutting sales-overlay roles & hiring salespeople who could code along with their customers. 2. Customer Sucess In the consumption economy of the cloud – you need non-billing Customer Success folks to get customers to adopt &…
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Is your sales team struggling with ‘water water everywhere not a drop to drink’ – when it comes to having actionable intelligence & contextual conversation with prospects? Here’s how your sales team can navigate easily through an era where 360-degree prospect research is vital for sales success: 1. Sales-persons should read daily.They can flick through…
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The legendary ad-man, David Ogilvy, went through a laborious 12 step process for his masterpieces. Here they are: 1) Never write content at a place with too many interruptions.2) Study the precedents & view all the past ads/content.3) Keep searching & researching for ‘motivational’ content.4) Pen down the problem & purpose of the campaign. Don’t…
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