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SAAS Smarketing Best Practices

My lessons on sales+marketing  for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfront  long-duration deals is the way to go. SEO is  good-to- have.  Thought leadership content, hungry but non-pushy  inside sales agents and a well- tuned sales process are  necessary & sufficient. Social Selling is…
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Six dimensions of LinkedIn

LinkedIn is one of the most powerful sales & marketing tool crafted since the telephone. It works in 6 dimensions. Learn how to maximize all! 1) DATABASE: Contact + prospect database 2) MESSAGING: Never missed with timestamp 1-1, 1-many messaging 3) PUBLISHING: Publishing platform with 100% targeting 4) INTELLI: Ultimate market, prospect & competitive insights platform…
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How to be a Social Selling Superstar? 

You want to be a Social Selling Superstar? Follow the step by step journey of being one! Start by imagining the Japanese concept of ikigai.  You need to bring in four different characteristics – very difficult to find in a single person – and meld them into your persona. How? Start with being a professional. …
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10 Steps to take CHARGE of your Sales Pipeline thru Social Selling

Sales pipeline weak? Leads not converting? Waiting for high quality leads that never come? Don’t WAIT! Be a Swami Vivekananda – drink the ocean – take charge of your destiny by taking charge of your sales funnel!  Do a social selling blitz. Here’s how to do it: Revisit your STP – your Segments, your Targets…
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Traditional power networks are dead – are you exploiting it yet?

Now is the time to be a young jobseeker, entrepreneur & activist! Traditional power structures & patronage networks based on affinity, language, region never had it so bad! The biggest power of LinkedIn + Twitter & Customer Response technology is dis-intermediation of  traditional power network –  dis-intermediation of  networking itself! Go back 5 /10/15 years …
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