Are you a salesperson looking for some inspiration to make the dreaded prospect calls? Here is a true story for you… Many years back a 23-year-old joined a Canadian bank as a rookie salesperson. He began each morning with two jars on his desk. One was filled with 120 paper clips. The other was empty.…
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There is a joke in Tech & Marketing circles about the proliferation of IT events. A Mumbai based CIO / IT Director/ Senior Manager can have his three times daily bread (breakfast, lunch, & dinner) taken care of 6 days of the week 250 days in a year – if s/he keeps attending IT vendor…
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Here are 10 most controversial & common-sensical rants & tips for B2B Sales & Marketing in India: 1. Tele is the best channel. 2. Inbound principles & digital marketing are the icing & cherry on the cake. 3. I worry about seeing so many customers who substitute the words ‘Sales & Marketing’ with ‘Growth Hacking’…
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You don’t get a lead by pushing, begging, or requesting a meeting. You get a meeting by enchanting the prospect enough to pull them to a meeting! How do you enchant? Either your company is like Amazon Web Services or a Tesla when they launched – a new solution with ‘magic powers’ that everyone wants…
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If you are in Market Research, you might envy the creative storytelling of Advertisers If you are in Advertising, you might envy the power of the Brand Managers If you are in Branding, you might envy the freedom your Sales colleagues have If you are in Sales, you might envy the power the CEO has…
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