Framework Summary Are you convinced that Social Selling is the way to go – and want your entire sales team upto speed & enabled in Social Selling? Some ideas & a basic framework to enable Social Selling in your sales organisation: Understand 4 stages of Social Selling journey at a personal level: Beginner => Professional…
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Don’t go barking up the wrong tree while selling SAAS! 3 pieces of advice on target market selection while marketing/ selling tech. Dont sell ‘only SAAS’ or ‘naked SAAS’ to large enterprises. Even if they buy – the selling cycle will be long & customization & integration will make it very difficult. Sell SAAS +…
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Are you searching for that elusive rain-maker salesperson to bring in multi-million dollar deals, for your company to survive? That person who has a high power rolodex and magically pulls deals from nowhere that takes you on the path of prosperity & million dollar bank accounts? Sorry to break your bauble – but such persons…
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Many SME founders have their worldview limited to Website, SEO, & Email when they think about planning for Marketing. That’s a pity. Marketing is much more than Digital Marketing. And Digital Marketing is much more than the tactics of SEO, Website, & Email! When planning for Marketing for our clients – we at LeadStrategus insist…
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HBR recently carried a provocative article ‘Why So Many High Profile Digital Transformations Fail’ talking about the digital transformation initiatives at GE, Lego, P&G, Nike, & Ford and why (in their opinion ) the initiatives didn’t work. The reasons they outlined: Digital Transformation shouldn’t be the last straw of a disrupted firm/industry – extraneous factors…
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