10 Steps to take CHARGE of your Sales Pipeline thru Social Selling
Sales pipeline weak? Leads not converting? Waiting for high quality leads that never come? Don’t WAIT! Be a Swami Vivekananda – drink the ocean – take charge of your destiny by taking charge of your sales funnel! Do a social selling blitz. Here’s how to do it:
- Revisit your STP – your Segments, your Targets & your Positioning
- Start digging before you get thirsty – build a powerful social profile & start creating content invaluable to prospects now.
- Build your best STP Account List from LinkedIn, ET500, Fortune 1000, Inc. 5000…
- Use LinkedIn/Zoominfo/ InsideView… to identify prospects.
- Use Rapportive/Discover.ly… other Chrome extensions to cross-verify profile info. of prospects most active socially & with power to buy.
- Use Social reach-out to connect with prospects with personalized message.
- Create trigger thought leadership content that generates ‘how did you do it’ reactions.
- Send content thru LinkedIn messaging /Twitter DM.
- Take the discussions offline & close. 10. Repeat steps 6 & 7 with variations.
- Repeat steps 6 & 7 with variations.
Drop me a note – thru comments below – if you need ideas/help in getting started.
Let me also know if I missed a trick!