1. Curiosity- the most important thing If you see da Vinci’s sketches, you will see an exuberant & playful mind dancing across nature. He asks & answers 100s of charmingly random questions. Leonardo did not need to know these things to paint the Mona Lisa – it helped! 2. Create a reality distortion field When…
6 ideas on SMarketing interactions that can’t be ignored! 1) In B2B, Sales and Marketing are getting tied to the hip with joint accountability & joint execution. You are jointly responsible for each other’s targets! Learn to understand & work together even if you’re not BFFs. 2) Try experimenting and reinforcing whatever works. Don’t get…
Time to obliterate the artificial differences between Sales & Marketing? They are the Korean ‘yin & yang’ – whose forms may be different – but the objective is the same. Both the functions are about thinking & executing on bringing profits & revenues for the company. ‘ Smarketing‘ is a way to integrate sales & marketing…
My lessons on sales+marketing for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfront long-duration deals is the way to go. SEO is good-to- have. Thought leadership content, hungry but non-pushy inside sales agents and a well- tuned sales process are necessary & sufficient. Social Selling is…
LinkedIn is one of the most powerful sales & marketing tool crafted since the telephone. It works in 6 dimensions. Learn how to maximize all! 1) DATABASE: Contact + prospect database 2) MESSAGING: Never missed with timestamp 1-1, 1-many messaging 3) PUBLISHING: Publishing platform with 100% targeting 4) INTELLI: Ultimate market, prospect & competitive insights platform…