SAAS Smarketing Best Practices

My lessons on sales+marketing  for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfront  long-duration deals is the way to go. SEO is  good-to- have.  Thought leadership content, hungry but non-pushy  inside sales agents and a well- tuned sales process are  necessary & sufficient. Social Selling is…

Six dimensions of LinkedIn

LinkedIn is one of the most powerful sales & marketing tool crafted since the telephone. It works in 6 dimensions. Learn how to maximize all! 1) DATABASE: Contact + prospect database 2) MESSAGING: Never missed with timestamp 1-1, 1-many messaging 3) PUBLISHING: Publishing platform with 100% targeting 4) INTELLI: Ultimate market, prospect & competitive insights platform…