Here is why shameless self-promotional content is OK once in a while but not too often!One of the most important rules of content that is often forgotten is the 70:20:10 rule. -70% should be own Thought Leadership content – 20% should be other’s content – 10% – and not more – can be self-promotional content…
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Did you think quota crushers, hunters and lone wolves make great salespersons? Guess what – radically different skills are in order! Technologists, delivery experience, highly analytical, problem solvers and storytellers are as important as ever. Graham Hawkins, blogging on a Salesforce state of sales research identifies the following skills as most important:1) Teachers – ability…
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I was talking with a CEO who said that ‘all salespeople by nature are dishonest – <a choicest Hindi abuse>’. I winced. I told him, Not necessarily. It depends on the traits you hired for & the sales process you have that encourage or discourage honesty. A salesperson’s ‘honesty’ is not just innate – it…
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What is the biggest must-avoid trait of a sales-person? You may be unimpressive, may not understand customer needs, communicate poorly. You may still survive in sales.But there is one thing that will spell doom for your sales career. It comes in three alphabets – EGO. PRINCIPLE 1: The prospect is allowed to hurt your ego –…
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