The amount of literature available & discussions on effective sales & marketing is mind-boggling. Someone says cold calling doesn’t work; someone says it works; someone says SEO is dead; someone says its alive. There are as many discussions as many people. Mid-week morning philosophy: Debates on what works in B2B sales & marketing will never…
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Don’t go barking up the wrong tree while selling SAAS! 3 pieces of advice on target market selection while marketing/ selling tech. Dont sell ‘only SAAS’ or ‘naked SAAS’ to large enterprises. Even if they buy – the selling cycle will be long & customization & integration will make it very difficult. Sell SAAS +…
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The biggest challenge thatSAAS software creators face – after getting customer need(s) right & selling – is design. Beyond the Minimum Viable Product (MVP) – what features does one keep & leave out to make a ‘whole product ‘ appeal to a large number of users. The answer? Create a product like a Russian matryosha…
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