The Secret for SAAS Success

What is the Secret tool for SAAS success? Simply creating is not enough – selling is required. However, selling alone is also not enough – customer usage and engagement is needed. Most multi-user B2B SAAS products are priced cheap, as opposed to their selling effort required. This is done with the fond hope that once…

SAAS Smarketing Best Practices

My lessons on sales+marketing  for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfront  long-duration deals is the way to go. SEO is  good-to- have.  Thought leadership content, hungry but non-pushy  inside sales agents and a well- tuned sales process are  necessary & sufficient. Social Selling is…