How to get your Product Go To Market swift & right! My top 10 tips from an impressive article by Alok Soni at YourStory Media: Developing a product to solve your real life problem is still the best epiphany. Spending more time on conceptual solutioning is better than quick launch & trying to sell – a…
I consult with SAAS founders and my throat has grown hoarse telling them: Your Sales + Marketing + Alliance model is a function of your Product not the other way round. So always start with your Product when creating your Go To Market! Channels will not touch you with a barge pole till you become…
Many SME founders have their worldview limited to Website, SEO, & Email when they think about planning for Marketing. That’s a pity. Marketing is much more than Digital Marketing. And Digital Marketing is much more than the tactics of SEO, Website, & Email! When planning for Marketing for our clients – we at LeadStrategus insist…