McKinsey and their Lingerie Store

Did you know that ‘McKinsey’ recently opened a Lingerie store?
You read that right – this is not fake news.

The only way you can get respect and facetime from your prospects or customers is if you can share perspectives, insights and wisdom from their prospects.

McKinsey wanted data and insights for their retail customers. What is the best way to do this? Open your own retail store and get a first-hand view of the data and their operational challenges – and run your own insights!

As a company or a salesperson or a marketer, what are you doing to get close to your customers & prospects?