You may be unimpressive, may not understand customer needs, and communicate poorly. You may still survive in sales. But there is one thing that will spell doom for your sales career. It comes in three alphabets – EGO. PRINCIPLE 1: The prospect is allowed to hurt your ego – but you can never hurt theirs!…
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For success in sales we need passion. And when we get rejected after passionate efforts – which we invariably do – we feel the pain. Different people deal with rejection differently. We typically either ‘bottle-up’ or ‘brood’. The better way to deal with rejection is: 1) Radically accept all the emotions that come with rejection.…
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One big learning we get when talking with international peers is – we see the world of B2B marketing converging worldwide. Ruth Stevens talk about US B2B marketing trends: 1. marketing priority by far – increasing sales leads-CHECK 2. Millenials enter the buying group & influencing buying-CHECK 3. Number of decision makers increasing – CHECK…
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Even in North America – which is at the peak of inflated investments’ when it comes to digital channels, in-person events were rated as: #1 ahead of the others by a significant margin of the other channels. Imagine the scene in India which is an even more face-to-face & touch and feel demography than USA?…
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Sales leaders become CEOs because they are adapting to hunting the elephant. When they become CEOs they need to do radically different things. They need to know & get things done in multiple areas: be it cutting & cleaning the meat, cooking it, and then distributing it to the right people and ensure that they…
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