blog

How do you stand out in a world of shrinking opportunities?

One question I love talking as much to founder/CEOs/ mid-career professionals/those who are starting out is how do you stand out in a world of shrinking opportunities? Guy Kawasaki is quite an inspiration. In his autobiography ‘Wise Guy – Lessons from a Life’ he talks about his early days. He learned old-fashioned sales in a…
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4 Lessons that apply equally well to early-stage startups & freshers seeking to make a career from Zerodha’s Nithin.

4 Lessons that apply equally well to early-stage startups & freshers seeking to make a career from Zerodha’s Nithin. Nithin Kamath’s posts are highly authentic & straight from the heart. When he talks about how his learnings from Zerodha’s growth we should listen. Some lessons derived from his posts: #1 We shouldn’t try to cut-copy-paste…
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Put up your hand if you are tired of the ads & the pitches and feel that our world has become over-marketed!

A decade back the ERP ecosystem (SAP+ partners) was the largest. Today ERP has been vanquished by the CRM ecosystem (Salesforce ++). Proportion of a company’s resources spent on marketing + sales has drastically overshadowed all other expenses. How did this come about?? The continuing evolution of mass production has made it more easier to…
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If there is one movie you want to see with your sales team, it should be Lawrence of Arabia!

If there is one movie one wants to see with their sales team, it should be Lawrence of Arabia! It’s a story of independent thinking, persistence, & fightback under difficult circumstances. It’s set in WWI. Lawrence is a Brit solder with a vision of uniting the feuding Arab tribes & driving out the Turks from…
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How to (& not to) send Diwali – & other festive greetings to your prospects.

How to (& not to) send Diwali – & other festive greetings to your prospects. Our Whatsapp is groaning under the festive messages we sent to all our prospects but hold on- did we just send a canned non-personalized Diwali greeting to all? We must spare a thought for the very important buyer who would…
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