Put up your hand if you are tired of the ads & the pitches and feel that our world has become over-marketed!

A decade back the ERP ecosystem (SAP+ partners) was the largest. Today ERP has been vanquished by the CRM ecosystem (Salesforce ++). Proportion of a company’s resources spent on marketing + sales has drastically overshadowed all other expenses.

How did this come about?
? The continuing evolution of mass production has made it more easier to make stuff at scale at even lower prices.

? Moore’s law sustained for over 50 years with practically every device, every mobile being a supercomputer of the past today.

? Marginal cost of producing digitalised products & service driven down to zero brought about by last decade’s Cloud & DevOps. Think about the cost of consuming a movie on Netflix vs. going to a multiplex.

Obviously, consumers will put on their ad-blockers, spam-protectors & truecallers!

And as a seller – we need to bring the world to our consumers. Either by taking the Apple/ Google way – with a lovely product /algo. #or the Amazon/AliBaba way – 1-1 delivery at scale.

We live in a world where all have a megaphone in their hands. Don’t lose it by shouting – sing a song that touches your audience & inspires them to action!

Agree?

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