Generating a Sales Pipeline from Social Media was never easy

The path of generating a sales pipeline from Social Media was never easy.

There are 6 things you need to do to get Social Selling to work:

1) Research and do your Account Based Marketing
2) Like /comment/ share sincerely before connecting
3) Send highly personalised connection requests
4) Start sharing content that the prospect can use
5) Like/comment/share to engage
6) Enchant or do something unconventional to stand-out

If you are a leader – you will have to make the sales and marketing lions jump through hoops to get them through this journey.