Are you a Sales leader asking your team to turn to LinkedIn to generate pipeline- read this! In the early days of Amazon, once a wrong promotional email went to a prospect & the customer complained. Jeff Bezos wasn’t happy and is believed to have asked “what do we lose by stopping sending these emails?”…
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https://leadstrategus.com/event/ceos-get-social-selling-blr/
One of the biggest challenges in many Delivery leaders transitioning into CEO /Startup founder roles is that they often believe that sales is someone else’s job. They ‘intellectually’ understand the importance of Sales & Marketing; but invariably avoid the hurly burly of lead generation/ cold calling. The biggest reason for CEO turnover /startups going belly…
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