How to (& not to) send Diwali – & other festive greetings to your prospects. Our Whatsapp is groaning under the festive messages we sent to all our prospects but hold on- did we just send a canned non-personalized Diwali greeting to all? We must spare a thought for the very important buyer who would…
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Do you know what is the biggest thing missing for success as a CMO/Growth lead?Certainly, it’s developing a KPI orientation (KPIOr) for one’s marketing team. Most marketeers are busy doing multiple campaigns & end up looking at KPIs at the end. By KPIOr, we are talking about the ability to break down their targets into…
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Why its time to be unscripted, honest, & raw – & dare one say a bit ‘bitchy’ in your Social media communication? It probably started in 2013 when the then T-Mobile CEO John Legere junked his written down script at the CES show when the audience asked what was on his mind. In the heat…
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KPMG estimates that there is a 39B$ market for Indian brands going global. Is #digitalsales the missing link preventing us from that market? A video that has stuck with me since my intl. MBA days for over 20 years is a black-and-white grainy video of a James Bond type CEO getting into a British Airways…
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3 bugaboos SAAS founders should avoid when planning for Sales: As we get ready for a month-long SAAS GTM & Sales Engineering exercise for a client, we should get reminded of our first SAAS sale that happened 12 years back. While our world is getting SAASified SAAS founders are often flying dark on key sales…
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