4 Lessons that apply equally well to early-stage startups & freshers seeking to make a career from Zerodha’s Nithin. Nithin Kamath’s posts are highly authentic & straight from the heart. When he talks about how his learnings from Zerodha’s growth we should listen. Some lessons derived from his posts: #1 We shouldn’t try to cut-copy-paste…
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A decade back the ERP ecosystem (SAP+ partners) was the largest. Today ERP has been vanquished by the CRM ecosystem (Salesforce ++). Proportion of a company’s resources spent on marketing + sales has drastically overshadowed all other expenses. How did this come about?? The continuing evolution of mass production has made it more easier to…
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If there is one movie one wants to see with their sales team, it should be Lawrence of Arabia! It’s a story of independent thinking, persistence, & fightback under difficult circumstances. It’s set in WWI. Lawrence is a Brit solder with a vision of uniting the feuding Arab tribes & driving out the Turks from…
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How to (& not to) send Diwali – & other festive greetings to your prospects. Our Whatsapp is groaning under the festive messages we sent to all our prospects but hold on- did we just send a canned non-personalized Diwali greeting to all? We must spare a thought for the very important buyer who would…
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Do you know what is the biggest thing missing for success as a CMO/Growth lead?Certainly, it’s developing a KPI orientation (KPIOr) for one’s marketing team. Most marketeers are busy doing multiple campaigns & end up looking at KPIs at the end. By KPIOr, we are talking about the ability to break down their targets into…
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