Do we ever sell “socially”
It is about making the relationship so strong that the prospect is willing – or even better, dying – to talk with you offline, either face to face /on a phone/ or through Social Media. Social Selling is not the only arrow in the quiver. However, it is a pity that when your buyers are on Social media, and they are not yet saturated by Social Selling done well – you are not making use of it!