6 unconventional tips to get the maximum leads out of an event:

Nothing gets the adrenalin flowing more than organising a good event that generates million-dollar opportunities for a B2B. The highs are very high & lows are quite low! Here are some tips on how to maximise success with an event:

1. Agenda drives speakers which drives attendance. Don’t waste too much effort on food and ambience. 5-star venues and event organisers have well-drilled processes to take care of that.

2. Fret on lists. The more you work on your invitee wish-list, the more are your chances of success.

3. Invitation demand generation is the key. Work on weekly targeted confirmations building up to the event. Don’t leave that to your agency.

4. Have a networking strategy. Plan which company executive meets, which event attendee and create a meeting agenda & background note for each meeting. This calls for lots of research and hard work, but it is well worth the extra effort.
5. Whilst at the venue, try to foresee and plan for bottlenecks and long queues. Manage them well.

6. The faster you reach-out post-event to your meetings, the higher are the chances of response and success!