Ditch the Budget & Timeline – focus only on Authority & Need! The one thing that all growing companies look for is to have frictionless & authentic conversations with prospects with a ‘searing pain’ that marketeers could solve. But what is the thing that derails marketeers and demand generation firms as they try to help…
Read more
In the early days, Mr. Gopinath was a successful agriculturist. And he decided to move into micro-irrigation turnkey consulting. This is what he had to say: “For 2 years, I loaded all the agri-equipment that I set out to market in the car boot and hit the road. While on these forays, I combined the…
Read more
One of the most difficult jobs in the world is that of a salesperson. The salesperson who is trying to reach you is your friend, your buddy, making the wheels of commerce & life turn. Whatever you do- as an investor, a manufacturer, or even as a volunteer- the success depends a lot on the…
Read more
1. Skills to hone? Marketing is rapidly morphing. No two experts will agree on whether Digital Marketing includes Social Marketing or Growth Hacking or not. It doesn’t matter. Develop ‘T’ shaped skills – brilliant in 1/2 but knowledgeable of the others. 2. Rock at all! Look at Sales, Marketing, Customer Success as a continuum & not in isolation. Be…
Read more
In 1975 executives at Hindustan Unilever Limited & Pond’s were closely following a newly launched local talc brand making a serious dent in their market share in the Kolkata market. The founders were two passionate Marwaris who had zero naya paisa (funds) to spend on advertising. But their packaging was lovely. It was an ivory…
Read more
