What should Sales leaders do while facing a black swan event like the one we are in currently?
![](https://leadstrategus.com/wp-content/uploads/2020/04/11m.png)
Here’s our 9-point checklist:
#1 Welfare of team, customers & partners
#2 Prioritising & deprioritising all initiatives & budgets in consultation with CEO, CFO, & CMO
#3 Sales pipeline – what can we do to save/enrich the pipeline in today’s environment?
#4 Customer success in the real sense of the word – ensuring current customers continue with you, to the extent possible
#5 Figuring out if any of the current service/product lines will work well in the current environment with some tweaks & reorienting + reinvesting in them
#6 Enabling & reorienting team to sell in the new environment
#7 Staying in touch with all your customers- picking up the phone and having personal chats with them. Ensuring that the team is also doing the same
#8 Keeping your sales team motivated & energised
#9 Sharing resources that are useful to your customer
Stay safe, stay strong!
Kingshuk & the LeadStrategus Team