What should Sales leaders do while facing a black swan event like the one we are in currently?

by administrator
in sales leader
on April 14, 2020

Here’s our 9-point checklist:

#1 Welfare of team, customers & partners

#2 Prioritising & deprioritising all initiatives & budgets in consultation with CEO, CFO, & CMO

#3 Sales pipeline – what can we do to save/enrich the pipeline in today’s environment?

#4 Customer success in the real sense of the word – ensuring current customers continue with you, to the extent possible

#5 Figuring out if any of the current service/product lines will work well in the current environment with some tweaks & reorienting + reinvesting in them

#6 Enabling & reorienting team to sell in the new environment

#7 Staying in touch with all your customers- picking up the phone and having personal chats with them. Ensuring that the team is also doing the same

#8 Keeping your sales team motivated & energised

#9 Sharing resources that are useful to your customer

Stay safe, stay strong!

Kingshuk & the LeadStrategus Team