3 bugaboos SAAS founders should avoid when planning for Sales: As we get ready for a month-long SAAS GTM & Sales Engineering exercise for a client, we should get reminded of our first SAAS sale that happened 12 years back. While our world is getting SAASified SAAS founders are often flying dark on key sales…
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We live in an era where wanting to be a freelancer/founder is natural. Some lessons from to live by: #1 Relish the freedom! When we can work from anywhere, why be a slave to an expensive home EMI? #2 Started earning now? Put 1.5 lakhs in PPF today. Our future selves will thank us for…
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SAAS is eating the world. Lots of entrepreneurs are tackling unsolved business problems or ‘so far solved by using services’ – into SAAS products. Plus if you have a background & have traction – getting funding is not that difficult. Here’s the answer: #1 Demand generation is what we can enjoy doing most & believe…
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Checklist for a Founder/ Sales VP pivoting their B2B startup to sell in the US market: Many B2B founders are thinking of avoiding the home market (India) – the size & efforts are not worth it – & directly going to the largest market (US). Some of the bravest sales leaders jump up to this…
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Sales has evolved over the years and today – what worked 6 months back, does not work anymore! Here is the story of how we pioneered the Digital Only Sales Funnel (DOSF) and what it means to selling in the new normal. The Evolution of Marketplaces and Sales: Since the early 1900s, the marketplace has…
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