How you can be a sales partner and sell a solution to your CXO network

How you can be a sales partner and sell a solution to your CXO network?
This is the most common ask from many CEOs of Tech SAAS/Service/Product companies.

Many people who offer Sales as a Service and Outsourced Sales Services know that business isn’t exactly booming for them.
There is a reason for the disparity between demand and supply. Outsourced sales are complex – success can come if these conditions are met:

1) Deep understanding and experience of the product, pre-sales, marketing, customer success by the partner.

2) Integration of personalities and cultural commitment.

3) Trust from both sides and the ability to work together as a real team.

4) Long exclusive investment from both sides. Short term commission or the ‘try-before-you-buy’ mentality ends up decreasing commitment from both sides which eventually leads to failure. Most partnerships tend to be short-term and skin-deep.

They may meet the first, second and even the third conditions, but they invariably fail on the fourth.

You need to ensure that you are making honest efforts to meet all 4 criteria if you are in this business!
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