Do you know why your prospect doesn’t want to pick up your phone?

That’s because you don’t treat them right. You treat them like a member of your list to be incessantly called till they pick up your phone; recipient of your vomit of a pitch; or a sales-message the moment after you connect with them on LinkedIn.

Respect is not doing ji-hoozuri /”yes sir / no sir”. It’s about respecting their time & intellect. Its about treating them as another busy human being. It’s about understanding & giving them the information they need when they need it – without haranguing them for an exchange. It’s about understanding & correctly reading their buying signals. It’s unlikely to come out of AI/ML – a deux ex machina – a god out of a machine – telling you to press buttons & getting a deal.

It will only come when you treat account & person as different; take the pain of understanding their personalities & treating them as a market of 1.
We have entered the era of ‘always be helping’.