3 bugaboos SAAS founders should avoid when planning for Sales: As we get ready for a month-long SAAS GTM & Sales Engineering exercise for a client, we should get reminded of our first SAAS sale that happened 12 years back. While our world is getting SAASified SAAS founders are often flying dark on key sales…
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We live in an era where wanting to be a freelancer/founder is natural. Some lessons from to live by: #1 Relish the freedom! When we can work from anywhere, why be a slave to an expensive home EMI? #2 Started earning now? Put 1.5 lakhs in PPF today. Our future selves will thank us for…
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SAAS is eating the world. Lots of entrepreneurs are tackling unsolved business problems or ‘so far solved by using services’ – into SAAS products. Plus if you have a background & have traction – getting funding is not that difficult. Here’s the answer: #1 Demand generation is what we can enjoy doing most & believe…
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Checklist for a Founder/ Sales VP pivoting their B2B startup to sell in the US market: Many B2B founders are thinking of avoiding the home market (India) – the size & efforts are not worth it – & directly going to the largest market (US). Some of the bravest sales leaders jump up to this…
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