One of the most difficult jobs in the world is that of a salesperson. The salesperson who is trying to reach you is your friend, your buddy, making the wheels of commerce & life turn. Whatever you do- as an investor, a manufacturer, or even as a volunteer- the success depends a lot on the…
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1. Skills to hone? Marketing is rapidly morphing. No two experts will agree on whether Digital Marketing includes Social Marketing or Growth Hacking or not. It doesn’t matter. Develop ‘T’ shaped skills – brilliant in 1/2 but knowledgeable of the others. 2. Rock at all! Look at Sales, Marketing, Customer Success as a continuum & not in isolation. Be…
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One question that every sales leader has to face now & then: why are marketing-generated leads numbers trending up but the real opportunities coming down? Some real & uncool reasons no one told you: 1) Someone downloading a well-produced infographics/cat video doesn’t a lead make. Ease of marketing automation & increased volume of marketing activities…
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The path of generating a sales pipeline from Social Media was never easy. There are 6 things you need to do to get Social Selling to work: 1) Research and do your Account Based Marketing2) Like /comment/ share sincerely before connecting3) Send highly personalised connection requests4) Start sharing content that the prospect can use5) Like/comment/share…
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