Hacks to make your webinar stand out in a sea of webinars?

With Covid starting as a pandemic & on its way to becoming pandemic, and business rolling out work-from-home policies – it is the season of the webinar – and rightly so. Webinars are the best way to reach out to your B2B (and at times B2C) audience.

Here are 3 things to consider while organizing webinars:

1. Of the audience, by the audience, for the audience

Design the webinar topic & content around your audience. Deliver something that is of immediate use to your audience.

2. Relevance is the key

Reaching out & getting the right audience will be harder than ever before. Make sure that your invitation is appealing & you are using the appropriate channels to reach out. You can even try personalizing each and every invite.

3. Check the infrastructure

Third and most important fact selecting the right platform for the webinar. Many platforms are facing outages due to the workload. Do your research on the appropriate platform & when they give the best experience before selecting the platform.

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