Finding your Rocket Singh(good startup salespersons)!

CEOs are unanimous that finding & managing good salespersons is one of their biggest challenges. You need a person with extraordinary motivation, persistence & discipline; an ability to understand & explain its stuff; superlative research skills & even bigger influencing skills – and that’s not enough!

They can never be born – you have to custom-make them for your company Understand what roles do you need – an ISE or a TSE? A hunter or a farmer? Or a mix of all?
Plan for what happens after hiring & training. You need to offer sales patience, tough-love & a well-honed sales process.

Where do you begin? Make your company sales-person friendly & sales-ready. If you are a founder/ a manager – walk in their shoes. Then work the process. Take external help if necessary. Only then start looking.

Some extra hard knocks from the school of life helps. Small-town, deprived backgrounds makes hungrier sales-people than large-town comfy family types. And don’t hesitate to move people around.