6 ideas on ‘SMarketing’ interactions that can’t be ignored!

6 ideas on SMarketing interactions that can’t be ignored!

1) In B2B, Sales and Marketing are getting tied to the hip with joint accountability & joint execution. You are jointly responsible for each other’s targets! Learn to understand & work together even if you’re not BFFs.

2) Try experimenting and reinforcing whatever works. Don’t get wedded to your ideology, favourite technique, tool or agency.

3) If you are selling to large accounts active on social media, you must try Social Selling. When calls are not picked, and emails land in the ‘Spam’ folder, Social Selling – which is a distinct entity from Social Media marketing – is the way forward.

4) If you are marketing an MNC, a big part of your job is in saying ‘no’ and changing those cookie cutter campaigns that the HQ throws at you. Instead, try and talk with salespersons to do locally relevant campaigns.

5) Define rules of engagement before you start. Start by defining your leads, opportunity handover rules. It will prevent a plethora of problems later.

6) Last but certainly not the least – don’t forget old leads. Re-nurturing old leads with a plan – aka ‘Account based SMarketing’ often yields the best ROI!