Day: 10 January 2022

What is the most important thing for a Marketeer/ Demand Generation firm to get qualified opportunities today?

Ditch the Budget & Timeline – focus only on Authority & Need!  The one thing that all growing companies look for is to have frictionless & authentic conversations with prospects with a ‘searing pain’ that marketeers could solve.  But what is the thing that derails marketeers and demand generation firms as they try to help…
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Inspiring sales & life lessons from Air Deccan’s Mr. G.R. Gopinath

In the early days, Mr. Gopinath was a successful agriculturist. And he decided to move into micro-irrigation turnkey consulting. This is what he had to say: “For 2 years, I loaded all the agri-equipment that I set out to market in the car boot and hit the road. While on these forays, I combined the…
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Monday Morning Sales Inspiration- A Prayer for Salesperson

One of the most difficult jobs in the world is that of a salesperson. The salesperson who is trying to reach you is your friend, your buddy, making the wheels of commerce & life turn. Whatever you do- as an investor, a manufacturer, or even as a volunteer- the success depends a lot on the…
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