Ditch the Budget & Timeline – focus only on Authority & Need! The one thing that all growing companies look for is to have frictionless & authentic conversations with prospects with a ‘searing pain’ that marketeers could solve. But what is the thing that derails marketeers and demand generation firms as they try to help…
In the early days, Mr. Gopinath was a successful agriculturist. And he decided to move into micro-irrigation turnkey consulting. This is what he had to say: “For 2 years, I loaded all the agri-equipment that I set out to market in the car boot and hit the road. While on these forays, I combined the…
One of the most difficult jobs in the world is that of a salesperson. The salesperson who is trying to reach you is your friend, your buddy, making the wheels of commerce & life turn. Whatever you do- as an investor, a manufacturer, or even as a volunteer- the success depends a lot on the…