One of the most ticklish yet interesting moments in sales is to have to tell a prospect – “Sorry – we don’t see you being able to buy our product – and we don’t want to waste our time pursuing the sale with you.” Do it literally & you have a prospect who is an…
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Some counterintuitive customer-centricity lessons from Zerodha – the Bangalore headquartered retail broker that has embarrassed many ‘Bombaiya’ brokers: Zerodha claims that no employee carries a revenue target. Targets are good but lead to pressure & bad behaviour (read that as mis-selling). Happy non-pressurised well-supervised salesmen sell more! If you call their customer service number you…
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What is the biggest must-avoid trait of a sales-person? You may be unimpressive, may not understand customer needs, communicate poorly. You may still survive in sales.But there is one thing that will spell doom for your sales career. It comes in three alphabets – EGO. PRINCIPLE 1: The prospect is allowed to hurt your ego –…
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