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In sales cycles, a common situation is of customers agreeing on everything but postponing the signing. Everything is there- the budget & the need. But just making up the mind is the biggest issue. In such a situation, as a salesperson should one feel like a jilted lover & walk off or keep chasing?Well, neither!The…
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Some counterintuitive customer-centricity lessons from Zerodha – the Bangalore headquartered retail broker that has embarrassed many ‘Bombaiya’ brokers: Zerodha claims that no employee carries a revenue target. Targets are good but lead to pressure & bad behaviour (read that as mis-selling). Happy non-pressurised well-supervised salesmen sell more! If you call their customer service number you…
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