Lessons from B2B Founders on selling to the US:
🛫 Every Venture Capitalist/Angel Investor/Wellwisher worth their salt will sooner rather than later ask: ‘When are you going to the US market?’ – Have a well-thought-out reason or ‘Why not?’ and if you can’t find the reason – have a plan.
😔 Selling to the USA without a local physical presence (not just a Delaware ‘registered’ office) is very very difficult.
⛳ Physically being present there – as a founder & hustling is the best way to sell. The next best option is to find a good partner/local employee #1 there. Either way traveling there – very regularly is.
🎧There are some Indian founders who have built a 100-crore business without setting foot on the ground there – but they are either services or staff augmentation companies. In the world of SAAS, this miracle is yet to happen.
🌈 LinkedIn Account-Based Marketing:
Finding buyers with intent, wooing them, helping them and building a real relationship with them is the only way. But there are certain preconditions needed to make this work – local customers, good references, influencers influencing, some local PR & oodles of patience.
What are your learnings from selling in the US?