I was talking with a CEO who said that ‘all salespeople by nature are dishonest – <a choicest Hindi abuse>’. I winced. I told him, Not necessarily. It depends on the traits you hired for & the sales process you have that encourage or discourage honesty. A salesperson’s ‘honesty’ is not just innate – it…
Read more
Some counterintuitive customer-centricity lessons from Zerodha – the Bangalore headquartered retail broker that has embarrassed many ‘Bombaiya’ brokers: Zerodha claims that no employee carries a revenue target. Targets are good but lead to pressure & bad behaviour (read that as mis-selling). Happy non-pressurised well-supervised salesmen sell more! If you call their customer service number you…
Read more
Sales requires a lot of reaching out. And that means a lot of rejection. One of the biggest reasons sales is difficult is we find it difficult to deal with the constant 90%+ rejection we receive when we reach out – and hate/slacken our cold calling & reaching outs. The two biggest tenets of Vipassana…
Read more
My hypothesis is that you can’t sell into B2B India using digital growth hacking only – i.e. without tele or field sales. I have worked with many of the fastest growing tech products & software cos. in India – and my experience says that only when you add people to the country-sales or telesales do…
Read more
Tapzo – the Indian app-of-all-apps announced that they are closing down. Partha B., my Linkedin buddy had this question: why are Chinese Taibaos/ WeChats surviving but Indian apps not. I’m reproducing my answer for those who missed it. Three reasons: India is India – not China 5 years back or USA X years ago. Most Indian…
Read more
