Strategic & tactical content must be made available where it is needed the most – in lockstep with your GTM & sales stage.

What better than seeing all sales & marketing assets properly sequenced, mutually exclusive & collectively exhaustive – helping the big cause?
This is why making the must-have content available to the right folks at the right time becomes inevitable.

Here is how you can sequence all the sales assets well:

1 Your Business Plan should drive your Go To Market (GTM).

2 Your GTM should define your market, buyers & buying journey at least.

3 Your Sales Playbook should be able to tell a new salesperson what to sell, whom to sell & how to sell.

4 Create your Pitch deck & Playbook only after GTM.

5 Organize your Sales & marketing assets by the stages in the Buyer Journey & that too after working on the Playbook.

Get the prioritization right, your content flows and selling becomes easier!
You don’t? You’ll always be chasing your tail!

#salesassets #contentstrategy #salesstage