How meeting the top decision-makers has become easier & more difficult at the same time and what should we do about it?
Legend has it that if we wanted to meet the Chinese emperor we had to hunt many a dragon & wine & dine his inner circles for a lifetime before you got invited to the meeting.
Why? if we managed to meet him, he would give us whatever we asked for. And that’s why he didn’t meet too many commoners.
Today finding such decision-makers have become easier at a certain level. Most are available on Social Media, it’s relatively easy to find their emails.
However, finding is not enough. They are under siege by other supplicants. And they use better tools & techniques to protect themselves!
The only way to get through is to pique their curiosity+self-interest. How do we do that?
#1. Research! We should research them like Sherlock Holmes on Social + Digital channels. We’ll know them better than they know themselves!
#2. We should create a powerful story that moves them. A story that’s a highly personalized strategic narrative – their (hero’s) journey – how they can be a Luke Skywalker & defeat the evil Empire using your lightsabre.