More than 98% of entrepreneurs fail – yet the media is only obsessed with those 2% who succeed. What about those who didn’t make it? Here are some invaluable lessons on personal finance for aspiring entrepreneurs: 1. Find your IkigaiWhen the business is built around one’s passion, the journey becomes enjoyable, and the challenges invigorating.…
Read more
Finding the right vendor for business can be a difficult task. For entrepreneurs, making the right choice is crucial, but it’s often a difficult and time-consuming task.Explore the following 5 tips to discover the perfect fit: 1. Walk before you flyWhen embarking on a digital journey, identify the most appropriate technology for your specific needs,…
Read more
The legendary ad-man, David Ogilvy, went through a laborious 12 step process for his masterpieces. Here they are: 1) Never write content at a place with too many interruptions.2) Study the precedents & view all the past ads/content.3) Keep searching & researching for ‘motivational’ content.4) Pen down the problem & purpose of the campaign. Don’t…
Read more
Is your marketing budget disappearing in events/webinars that generate ‘senior’ CXO meetings that never close? The best way for a B2B CMO to keep her stakeholders – the CEO/VP-Sales happy is by doing events (& webinars) where they get to pump the flesh of prospect CXOs. Today’s version of the event is the webinar. Typically,…
Read more
The elegantly suited, smart-talking, Caucasoid American CEOs giving perfect speeches seem to be so lucky & privileged. Isn’t it? However, nothing is further from the truth. People often tend to ignore their struggles. The true story of Howard Schultz, his stories & his journey to success: 1) He was born in 1 bedroom public housing…
Read more
