How to build a successful career in sales & marketing?

1. Skills to hone?

Marketing is rapidly morphing. No two experts will agree on whether Digital Marketing includes Social Marketing or Growth Hacking or not. It doesn’t matter. Develop ‘T’ shaped skills – brilliant in 1/2 but knowledgeable of the others.

2. Rock at all!

Look at Sales, Marketing, Customer Success as a continuum & not in isolation. Be willing to rotate through them.

3. Look for strategic growth!

Industries, sectors, companies, jobs will rise & fall. Always be thinking of your personal brand & transferrable skills and what can you offer that will be valuable in the gig economy now!

4. Don’t sell, mean it!

Selling beats everything – period! Get nearer to the closure or demand generation, or conversion part of things.

#sales #marketing #career #growth