In an era of ‘born to flip’ – maybe for some – Simon Sinek’s ‘the infinite game’ is worth playing?

SAAS is eating the world. Lots of entrepreneurs are tackling unsolved business problems or ‘so far solved by using services’ – into SAAS products. Plus if you have a background & have traction – getting funding is not that difficult.

Here’s the answer:

#1 Demand generation is what we can enjoy doing most & believe we can add the maximum value. Why not focus on the core?

#2 The wonderful SAAS that is eating the world needs humans to sell, market, & use. Getting motivated, high-quality, learning-oriented & trained folks to do the job – with/without the s/w is & will always be a challenge. Our training process, learning & unlearning process & customer orientation will always be in demand!

#3 See the biggest focus of funded founders on getting funding & keeping the funders happy. What if we avoided that complexity & energy loss – and put that in serving our customers instead & building a long-term co. funded by our customers’ happiness?

In an era of ‘born to flip’ – maybe for some – Simon Sinek’s ‘the infinite game’ is worth playing?