Tag: thought leadership

SAAS Smarketing Best Practices

My lessons on sales+marketing  for SAAS founders from multiple ongoing conversations: Cash in hand always beats future revenues. Discounting for cash- upfront  long-duration deals is the way to go. SEO is  good-to- have.  Thought leadership content, hungry but non-pushy  inside sales agents and a well- tuned sales process are  necessary & sufficient. Social Selling is…
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