Making connections at tradeshows can be intense, with everyone trying to reach the same VIPs. Here are 5 tips to score big at a tradeshow. 1. VIP target practice:Try to get the attendee list – any way possible! Then, pick high-value targets – the VIPs and the Very Important Top Officers. Knowing who to chase…
Read more
With Covid starting as a pandemic & on its way to becoming pandemic, and business rolling out work-from-home policies – it is the season of the webinar – and rightly so. Webinars are the best way to reach out to your B2B (and at times B2C) audience. Here are 3 things to consider while organizing…
Read more
5 of the most important learnings from the panel in the first “LeadStrategus Sales Conversations” event with panelists Amit Agarwal, Irina Ghose, Nitin Bhatia, & Arun Krishnan – 1)Amit – Prof. Seshadri of IIMA helped us calculate & compare Value/Price of Option A vs. B while dealing with the Indian customer’s obsession with Value-for-Money. You…
Read more
There is a joke in Tech & Marketing circles about the proliferation of IT events. A Mumbai based CIO / IT Director/ Senior Manager can have his three times daily bread (breakfast, lunch, & dinner) taken care of 6 days of the week 250 days in a year – if s/he keeps attending IT vendor…
Read more
