If you are in Market Research, you might envy the creative storytelling of Advertisers If you are in Advertising, you might envy the power of the Brand Managers If you are in Branding, you might envy the freedom your Sales colleagues have If you are in Sales, you might envy the power the CEO has…
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India is probably the most value-conscious market in the world. Selling in India – we can’t but avoid the great Indian general – General ‘Value For Money’ – like the great Russian General ‘Winter’ that Napoleon encountered while invading Russia. Maybe we should learn from Picasso while selling in India – A woman strolling in…
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