Situation
Revenue had plateaued and leadership's first instinct was more sales training. The team was busy; the pipeline was not moving.
The question
Where is the real constraint in the system, and what would fixing it change?
What LeadStrategus did
- Ran diagnostic workshops across sales and marketing to find the bottleneck.
- Reset hiring, onboarding and knowledge transfer.
- Rebuilt pitching, content and message sequences.
- Coached the team until the new behaviour stuck.
Evidence and deliverables
- Diagnostic findings and priority actions
- Hiring and onboarding programme
- Pitch, content and sequence library
- Coaching plan
Outcome
New sellers reached first-quarter quota in eight weeks instead of sixteen.
What changed in the GTM motion
Sales and marketing ran on one system with one story, rather than two teams blaming each other for the pipeline.